Social media networks have drastically changed how people, businesses, and organizations interact online. Various social media websites allow different entities to connect and interact in a more confined online space. Among the most popular social media networks is Facebook. Nowadays, almost everyone has one or two Facebook account. For businesses, having a Facebook page has become even more essential than having a website.
There are many benefits to having a Facebook page for your business. However, to be able to maximize these benefits, you need to be well versed on how manage Facebook pages. If you have a Facebook page, you can choose to get the services of an SEO company that offers not just guaranteed SEO but also management of social media accounts. If you prefer to manage your own Facebook page, below are some tips to help you.
- Update regularly. The only way to keep your audience or Facebook page ‘likers’ engaged is to make regular updates. Try to make around three to five posts every week. Your posts can range from a short greeting or shout-out to your fans, a link to relevant articles or websites, and a photo or video. Of course, feel free to post more frequently if there is an ongoing contest, promotion, or event related to your business. However, try not to go beyond five posts per day to avoid being lumped into the spam category.
- Time your posts. When you do post something, time it when a lot of your fans will immediately see it. This depends on the specific clientele that you are catering to. If your business targets professionals, then you might want to time your posts after office hours. Or if you are targeting stay at home mothers, you might get better results if you post very late at night or early morning.
- Acknowledge your fans. It is important to acknowledge your fans frequently. A simple thank every once in a while will have a great effect on how your page is perceived by your fans. Keep in mind that how you respond and project yourself through your Facebook page is part of customer service.
- Engage with your fans. Your Facebook page is the perfect opportunity to be able to connect with your clients and potential customers so make the most out of it by engaging your fans in discussions. Make posts that ask for opinion and opens up a discussion thread in the comments. You may also want to make use of the poll feature that Facebook has.
Ever since websites realized the importance of being seen through search engines, the field of search engine optimization has continued to evolve and develop. SEO or search engine optimization is the method of making a website or webpage more visible to search engine spiders so that it ranks high in search engine rankings for targeted keywords or phrases. While a website owner can easily turn to an SEO company in the Philippines for all their SEO needs, some prefer to do their own SEO training in the Philippines so they can have their in-house SEO specialist.
With the many ways that SEO has evolved over the years, many strategies are often used by SEO experts to optimize a website. Some of these are link building, putting quality content, and on-page optimizations, among others. Since social media has enjoyed immense popularity the past few years, the question that begs to be answered is whether social media affects SEO and for website owners, whether they should include social media sites in their SEO efforts.
Unfortunately, no matter how many links and mentions your site gets from Facebook and Twitter, it does not greatly impact your site’s rankings in search engine results. Hence, if you still want to rank high in search engine result pages, then more traditional SEO strategies should be employed. Strategies such as link building will still have a greater effect on your website’s rankings.
However, the goal of SEO is not just to achieve high rankings in itself. The main goal is to increase your website’s presence so that it will have a higher visibility to your target market. Even without search engines, social media sites can help you increase your site’s online visibility. Mentions in Facebook, Twitter, and other social media sites will help you market your website to a more relevant audience.
In other words, social media optimization cannot replace the traditional SEO strategies, it will still help increase your website’s online presence.