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Link Building After Google Penguin 2.0

For many years now, websites have been on a constant struggle to either rise up in search engine rankings or maintain their place at the top. This challenge has boosted the popularity and importance of search engine optimization or SEO. Among the most popular techniques used by SEO specialists is link building. The goal of link building is to get links to your website to improve your site’s popularity and authority.google penguin2However, the recent Google Penguin 2.0 update has changed how link building should be approached to get guaranteed SEO for your website. Google has long been unfavorable towards unnatural links or links that are used to manipulate a website’s ranking but the latest algorithm update encourages more careful link building efforts and to avoid link spam. Below is a link building guide that will help any SEO company in the Philippines to hurdle through the Penguin 2.0 update.

  • Review your existing links. This is particularly important if you have already been hit by the Google Penguin. Getting penalized by Google does not end all chances of your website ranking high in search results but you will have to review all your existing links and have all bad links removed. The links that you should ask to be removed are those from low value sites and irrelevant sites.
  • No more link schemes. If any bad linking schemes have been in effect for your website, it must be stopped immediately. Make sure not to engage in any link schemes such as buying paid links, putting hidden links, and sitewide links.
  • Go for relevant links. The Penguin 2.0 puts emphasis on relevance both for content and links. Hence, any future links to your website should be relevant for it to be of value to your site’s rankings. You can do this by establishing a relationship with relevant websites and making sure that any future links to your website does not include those from websites that are not relevant to your industry.
  • Put out quality content. The best way to get a link to your website from a high quality relevant website is to put up good quality content as well. Try to look for relevant websites that will let you guest blog and focus on providing value to the website’s readers. Not only is this a better way to get good links, you are assured that those who will see your links are more likely to click on through to your own website.
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In the Year of the Panda: Twelve (12) Google Panda Survival Tips

Google Panda Defined.

Google Panda is one of Google’s recent algorithm aimed to promote high quality content. Websites that utilize poor and duplicated content were the ones mostly targeted. The hardest hits in the past include Hubpages whose current visibility is 62% lower that it was before the Panda; New York Times-owned About.com; and Yahoo Associated Content (now Yahoo Voices) where two-thirds of their articles suffered sizable declines in traffic that as a drastic fix, they did a re-brand and deleted more than 75 thousand write-ups to follow a new guideline.

Google Panda Timeline.

Initially introduced on Feb 24, 2011, update number 1 forecloses on content farms. There had been 24 updates since then. For the past couple of years, roll outs were made almost every month. Last week, talks about the release of number 25 circulated after Matt Cutts made an announcement at the SMX West of a possible change. However, it was later said that the future updates would no longer be abrupt. In fact, it will be rolled out gradually, over a series of days and be incorporated into their regular overall algo changes.

Twelve (12) Tips on Panda.

Below are twelve things you can do in the year of the Panda. Whether you’re a local SEO company in the Philippines or an international freelance marketer, we hope these reminders would help you rank better in the eyes of the giant G.

  1. Create unique content. Be the industry news breaker. Look for hot and trending topics. Join groups and attend seminars to be on top of everything.
  1. Keep it long and substantial. The longer it is, the better. Start with 400-800 words. Inject substance. Write ultimate guidelines, tutorials and know-hows. Proofread your work so it would be free from factual and spelling errors.
  1. Block auto-generated content. This encourages duplication so be on a lookout for this. Always apply canonical tags. If your platform is WordPress, block the category and tag URLs.
  1. No to spinning. Avoid submitting redundant articles with varying keywords. Chances are, if you had an identical one published on your blog, the latter would be greatly affected as well. Again, quality over quantity.
  1. Do not over optimize. Too much and similar keywords on one page is not advisable. Vary your terms. Make your copy readable and natural from a user standpoint.
  1. Match the query with your content. Remember that searchers use particular phrases in hope to find useful information. So focus on being relevant and helpful.
  1. Diversify your links. Find other trusted sources that could boost your rankings. Do not stick mainly on organic. Consider paid options.
  1. Keep the adverts on your site to minimum. Excessive and inappropriate ads could pull you down.
  1. Build your online profile. Begin building profile through the social networks. Be active in Google+, LinkedIn, Twitter and Facebook. Get to know the key personas in the related communities.
  1. Establish your expertise. Trust plays a big role in promoting your website. Some factors that Google considers: Was it written by an expert? Is the domain recognized as an authority on the niche? Does it have a potential to become viral? Is it shareable and recommendable to friends and families?
  1. Improve your loading time. Have your web design professional in the Philippines get rid of the unnecessary images and scripts that compromise your load speed. How slow or how fast people access your website is in Google’s radar so make sure to add this item to your checklist.
  1. Take time to study your analytics. The following signals could give clues to the total user and search experience: low percentage of visits, high bounce rate, low number of returning visitors and low click-through rates from SERPs. Come up with strategies to resolve these issues.