The recent Google search algorithm update dubbed the Penguin 2.0 has placed more stringent measures on link building and what consists of a good link profile. If you have an SEO Manila company or an SEO Cebu company handling your website’s SEO needs then they have probably refrained from continuing with the common practice of link building. In other words, almost all SEO companies have probably shifted the way they acquire links for their websites
Among the usual strategies in getting links is through guest posting and this method is still very much valid even after the latest Penguin update. Below is a guide to help you use this SEO strategy.
- Research and create your blog list. The first thing you will have to do is to look for blogs that are relevant to yours. For your guest post to matter, it has to be in a website or blog that is in the same niche as your website. So start making a list of these blogs and websites that you would like to guest post in.
- Diversify your anchor text. One of the things that Google Penguin watches out for is the use of a single anchor text. If you want your guest posts to provide SEO value to your website, then you will have to make sure that you do not use a single anchor text for all of your links. Instead, make a list of different anchor texts that you can use and use each of them only once.
- Create quality content. Content is still king and Google has stressed this out even more with the updates. It is a must that your guest posts provide value to the readers and that it is unique. A post that provides new perspective and can generate a lot of comments, sharing, and views is ideal. Of course, correct grammar, spelling, and punctuation are part and parcel of a good post. Also, your post will have to be of considerable length of at least 800 words. You might have to make several drafts of your post before submitting it for posting because you will have to make sure that the post is smooth-flowing and not littered with keywords. Any anchor text or keyword has to be used in a natural and smooth way. Make sure the title is engaging and interesting to make it easy to attract readers. Basically, whatever post you put out reflects the kind of website you would like to project so make sure that it is of high quality.