For many years now, websites have been on a constant struggle to either rise up in search engine rankings or maintain their place at the top. This challenge has boosted the popularity and importance of search engine optimization or SEO. Among the most popular techniques used by SEO specialists is link building. The goal of link building is to get links to your website to improve your site’s popularity and authority.However, the recent Google Penguin 2.0 update has changed how link building should be approached to get guaranteed SEO for your website. Google has long been unfavorable towards unnatural links or links that are used to manipulate a website’s ranking but the latest algorithm update encourages more careful link building efforts and to avoid link spam. Below is a link building guide that will help any SEO company in the Philippines to hurdle through the Penguin 2.0 update.
- Review your existing links. This is particularly important if you have already been hit by the Google Penguin. Getting penalized by Google does not end all chances of your website ranking high in search results but you will have to review all your existing links and have all bad links removed. The links that you should ask to be removed are those from low value sites and irrelevant sites.
- No more link schemes. If any bad linking schemes have been in effect for your website, it must be stopped immediately. Make sure not to engage in any link schemes such as buying paid links, putting hidden links, and sitewide links.
- Go for relevant links. The Penguin 2.0 puts emphasis on relevance both for content and links. Hence, any future links to your website should be relevant for it to be of value to your site’s rankings. You can do this by establishing a relationship with relevant websites and making sure that any future links to your website does not include those from websites that are not relevant to your industry.
- Put out quality content. The best way to get a link to your website from a high quality relevant website is to put up good quality content as well. Try to look for relevant websites that will let you guest blog and focus on providing value to the website’s readers. Not only is this a better way to get good links, you are assured that those who will see your links are more likely to click on through to your own website.