Archive | August 2013

SEO Project Timeline

Taking a website and optimizing it to bring it to the top spots of search engine results pages is not quick and easy. Search engine optimization is not something that happens overnight. No matter what kind of techniques or strategies you employ, there is no magic solution that will make the SEO process faster. Even the most efficient SEO project plan will take some time before it achieves its goals.seo project timelineSome website owners try to do their own SEO without getting any SEO training in the Philippines. Although there is nothing wrong with doing this, you will find out with some SEO consulting services that there is still an efficient way to handle SEO because there is still a reasonable timeline that you can expect. Below is a rough timeline of a typical SEO project.

  • Site analysis. The first thing that you should do when embarking on your SEO project is to analyze your website. This may seem like a quick process to some but there are a lot of details involved in analyzing a website. This first step involves not just looking at the website to find out what needs to be changed, it also involves coming up with a set of recommendations on how to address issues with the website and how to make the site more SEO friendly.
  • Identify your top five priorities. Once you have analyzed your website and come up with changes and recommendations that need to be done, you can get overwhelmed with the number of these issues that need to be addressed and actions that need to be done. The best thing to do is to identify your top five priorities. This way, your project will be more focused and easier to handle.
  • Implement changes. Once you have identified your top five priorities, it is time to work to put those changes and recommendations into actions. Depending on how many things need to be done to your website, this can take a lot of time.
  • Check for search engine crawling. Once you have implemented the changes on your website and performed some SEO tasks, it is time to wait for the search engines to crawl and rank your website based on these changes. One way you can make this faster is by submitting an updated XML sitemap to the search engine webmaster tools which will prompt a fresh crawl of your website.
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Guest Post: Getting Links Post-Penguin

The recent Google search algorithm update dubbed the Penguin 2.0 has placed more stringent measures on link building and what consists of a good link profile. If you have an SEO Manila company or an SEO Cebu company handling your website’s SEO needs then they have probably refrained from continuing with the common practice of link building. In other words, almost all SEO companies have probably shifted the way they acquire links for their websites

Among the usual strategies in getting links is through guest posting and this method is still very much valid even after the latest Penguin update. Below is a guide to help you use this SEO strategy.

  • Research and create your blog list. The first thing you will have to do is to look for blogs that are relevant to yours. For your guest post to matter, it has to be in a website or blog that is in the same niche as your website. So start making a list of these blogs and websites that you would like to guest post in.
  • Diversify your anchor text. One of the things that Google Penguin watches out for is the use of a single anchor text. If you want your guest posts to provide SEO value to your website, then you will have to make sure that you do not use a single anchor text for all of your links. Instead, make a list of different anchor texts that you can use and use each of them only once.anchor texts
  •  Create quality content. Content is still king and Google has stressed this out even more with the updates. It is a must that your guest posts provide value to the readers and that it is unique. A post that provides new perspective and can generate a lot of comments, sharing, and views is ideal. Of course, correct grammar, spelling, and punctuation are part and parcel of a good post. Also, your post will have to be of considerable length of at least 800 words. You might have to make several drafts of your post before submitting it for posting because you will have to make sure that the post is smooth-flowing and not littered with keywords. Any anchor text or keyword has to be used in a natural and smooth way. Make sure the title is engaging and interesting to make it easy to attract readers. Basically, whatever post you put out reflects the kind of website you would like to project so make sure that it is of high quality.content is king

Link Building After Google Penguin 2.0

For many years now, websites have been on a constant struggle to either rise up in search engine rankings or maintain their place at the top. This challenge has boosted the popularity and importance of search engine optimization or SEO. Among the most popular techniques used by SEO specialists is link building. The goal of link building is to get links to your website to improve your site’s popularity and authority.google penguin2However, the recent Google Penguin 2.0 update has changed how link building should be approached to get guaranteed SEO for your website. Google has long been unfavorable towards unnatural links or links that are used to manipulate a website’s ranking but the latest algorithm update encourages more careful link building efforts and to avoid link spam. Below is a link building guide that will help any SEO company in the Philippines to hurdle through the Penguin 2.0 update.

  • Review your existing links. This is particularly important if you have already been hit by the Google Penguin. Getting penalized by Google does not end all chances of your website ranking high in search results but you will have to review all your existing links and have all bad links removed. The links that you should ask to be removed are those from low value sites and irrelevant sites.
  • No more link schemes. If any bad linking schemes have been in effect for your website, it must be stopped immediately. Make sure not to engage in any link schemes such as buying paid links, putting hidden links, and sitewide links.
  • Go for relevant links. The Penguin 2.0 puts emphasis on relevance both for content and links. Hence, any future links to your website should be relevant for it to be of value to your site’s rankings. You can do this by establishing a relationship with relevant websites and making sure that any future links to your website does not include those from websites that are not relevant to your industry.
  • Put out quality content. The best way to get a link to your website from a high quality relevant website is to put up good quality content as well. Try to look for relevant websites that will let you guest blog and focus on providing value to the website’s readers. Not only is this a better way to get good links, you are assured that those who will see your links are more likely to click on through to your own website.