Tips For Marketing Mobile Apps
The Internet continuously provides ways for businesses to market themselves to potential customers. Many years back, the trend is to focus on website development and SEO. Companies worked at developing their websites and then used SEO consulting services for their websites as well. More recently, the focus changed when social media marketing became the trend. Various businesses opened social media account to be able to reach their clientele better. Currently, the trend is for companies to go into mobile apps to be able to increase their presence in their target market. Many businesses are now offering mobile apps for their customers to offer extended services, to have their products available anytime, or to provide relevant information.
- Do market research. To ensure that you develop the right kind of mobile app that your customers will find useful, do market research before everything else. Learn about the different mobile app categories and what your target market will want. You can either get the services of a company that does mobile market research or you can do it yourself with the help of tools such as Apptrace.
- Apply app store optimization. If there is search engine optimization, then there is also app store optimization or ASO. The most important thing in optimizing your mobile app is to make sure that your title includes commonly searched terms that are related to your business. Also when submitting your app to app stores, make sure to fill out all relevant details and to accurately submit to relevant categories.
- Engage your social media network. Since a lot of people usually go into their social media networks on their mobile devices, it is good to spread the word about your mobile app through your business’ social media network as well. Make Facebook and Twitter posts informing your followers about your new mobile app and how it could benefit them.
- Build a microsite. If you have been successful at SEO in promoting your website, then it would be quite easy for you to create your microsite and apply the usual SEO strategies to increase the popularity of your mobile app. You can always get the help of a SEO companyto help you. You may also use other more traditional web marketing tools such as email marketing and using ad networks to promote your new mobile app.