In the online world, the race to get your website to the top of search engine results pages is an unending one. Even if you have managed to get to the top search engine results for a particular set of keywords, constant vigilance to remain at the top is necessary. Sometimes, a few hours is all that is needed to bump off a website that is in the top results so once you get there, it is important not to lag with whatever SEO efforts brought you to the top.
Because of the dynamic nature of how websites are ranked by search engines, new tips, strategies, and techniques can always be found online. For the year 2013, below are some of the best search engine optimization tips that can help you place your website at the top of search engine results pages.
- Good quality original content. Despite the many algorithm changes made by search engines, good quality unique content will never go out of style. This strategy has always been a backbone for bringing guaranteed SEO success so there is no difference for the year 2013. The challenge lies in creating the good quality unique content that you will constantly need. The presence of keywords in your content is still necessary but it should be used naturally and not just for the purpose of putting in the said keywords or phrases. It will also be helpful to link to other articles particularly to other websites that have relevant content. However, do not overuse the links lest search engines tag your site for link farming or the like.
- Get into social media. Nowadays, a website’s success goes beyond landing at the top of the search engine results pages. With the social media boom, it is vital for your website or your brand to have significant presence in various social media sites. In fact, many link building services now include social media campaigns where users are asked to share a link with other users.
- Get backlinks. However, forget about using blog networking sites or article sites that accept just about any kind of content. Associate your website only with good quality sites and put out a lot of good quality unique articles that link back to your site. It is also important to make use of varying link texts to make it seem more natural. Also, when trying to get backlinks, consider not just how a single search engine ranks websites. Instead, consider other search engines as well.