The Effects Of Social Media On SEO
Ever since websites realized the importance of being seen through search engines, the field of search engine optimization has continued to evolve and develop. SEO or search engine optimization is the method of making a website or webpage more visible to search engine spiders so that it ranks high in search engine rankings for targeted keywords or phrases. While a website owner can easily turn to an SEO company in the Philippines for all their SEO needs, some prefer to do their own SEO training in the Philippines so they can have their in-house SEO specialist.
With the many ways that SEO has evolved over the years, many strategies are often used by SEO experts to optimize a website. Some of these are link building, putting quality content, and on-page optimizations, among others. Since social media has enjoyed immense popularity the past few years, the question that begs to be answered is whether social media affects SEO and for website owners, whether they should include social media sites in their SEO efforts.
Unfortunately, no matter how many links and mentions your site gets from Facebook and Twitter, it does not greatly impact your site’s rankings in search engine results. Hence, if you still want to rank high in search engine result pages, then more traditional SEO strategies should be employed. Strategies such as link building will still have a greater effect on your website’s rankings.
However, the goal of SEO is not just to achieve high rankings in itself. The main goal is to increase your website’s presence so that it will have a higher visibility to your target market. Even without search engines, social media sites can help you increase your site’s online visibility. Mentions in Facebook, Twitter, and other social media sites will help you market your website to a more relevant audience.
In other words, social media optimization cannot replace the traditional SEO strategies, it will still help increase your website’s online presence.